Thrifty is the new Chic

Bon Chic Bon Genre, BCBGMaxAzria throughout Chic Envy

There are many favorite top designers, but recently we see stylish shoppers wearing BCBGMaxazria and diffusions of that brand, BCBGirls and BCBGeneration. The prices of BCBGMaxazria designer clothing are high. I’ve said this before, you are paying for top quality and insane research that went  into the trend and fabric of that outfit. A BCBG dress that cost $450 can be found at Chic Envy for prices between $60 and $175, some even have the tags on them still. You can get top quality clothing from the tippiest-top designers for so much less at upscale consignment boutiques.

Bon Chic Bon Genre is the slogan that Max Azria came up with to define his brand. Translation? Good Style Good Attitude.

Let’s face it. When we get dressed up for a formal event, we act differently. All of the sudden our postures are better and our chins are up a little higher. Put on a rockin’ leather jacket and jeans with some boots and we are rock stars. Don a Lilly Pulitzer dress and we are simply precious. If I may offer my translation of Max Azria’s line it is the same thing…..the good style that you wear will give you a good attitude. Let’s face it, we all know how we feel in sweats and old sneakers! NOT bon chic at all.

At Chic Envy, there are so many things for sale that are super chic and so affordable. Why pay full price for clothes? People try on clothes at retail stores, so in a sense….they are pre-worn. I hope I didn’t burst any bubbles here, but who asks a sales girl to go in the back and get an outfit that no one else has tried on? And since I am on the subject, karma washes out at the dry cleaners and in your washing machine. We buy pre-owned homes, don’t we? Obviously, I am addressing those who are afraid on taking on karma form pre-owned clothing. Maybe I can turn you around here. Saving money is always good, recycling makes sense, and the thrill of the hunt can be very satisfying. Hunt at Chic Envy for Bon Chic and get some awesome Bon Genre.

Max Azria

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